Matterport Inc Partners with Crunch Fitness to Enhance Brand Uniformity and Marketing Assets across Franchise Network
Matterport Inc Partners with Crunch Fitness to Elevate Franchise Branding with Digital Twin Technology
Sunnyvale, Calif. – In a groundbreaking move to enhance brand consistency and offer unparalleled marketing assets, Matterport Inc (Nasdaq: MTTR) has joined forces with Crunch Fitness, one of North America’s largest fitness companies. The partnership will see Crunch Fitness utilizing Matterport’s innovative digital twin platform and photography services to streamline branding efforts across its vast franchise network.
Headquartered in New York City, Crunch Fitness boasts over 450 gyms worldwide, catering to a diverse community of more than 2.5 million members. Recognized for its commitment to innovation in the fitness industry, Crunch has opted to leverage Matterport’s cutting-edge property marketing solutions to create cohesive marketing materials for its U.S. franchise locations.
With this collaboration, Matterport will provide Crunch clubs with access to nationwide photography, digital twins, and aerial drone photography services, enabling the production of captivating media content that will attract prospective members to join Crunch Fitness.
By teaming up with Matterport, Crunch aims to achieve brand uniformity and simplify photography processes, tapping into Matterport’s network of expert photographers, global capture technicians, and advanced digital twin technology. Moreover, Matterport’s digital twins offer all-in-one property marketing packages, including HDR photos, 4K video, and floor plans, all derived from a single digital twin.
Kate Weis, Vice President of Franchise Marketing at Crunch Fitness, expressed enthusiasm about the partnership, stating, “We are always seeking ways to further enhance the franchise experience, and being able to partner with Matterport, the leading company in the digital photography space, will undoubtedly elevate our franchise network’s visual assets.”
Jay Remley, Chief Revenue Officer at Matterport, shared similar sentiments, highlighting the impact of Matterport’s digital twins in creating a consistent brand experience for Crunch Fitness across various marketing platforms.
Matterport’s next-generation 3D digital twin solutions cater to a wide range of industries, including Property Marketing, Facilities Management, and Design and Construction Management. To learn more about Matterport’s transformative technologies, visit their website at matterport.com.
About Crunch Fitness:
Crunch Fitness is renowned for blending serious exercise with entertainment, promoting a philosophy of ‘No Judgments.’ With over 450 gyms worldwide, Crunch serves a diverse fitness community and is known for its unique group fitness classes and inclusive programming.
About Matterport:
Matterport Inc (Nasdaq: MTTR) is at the forefront of the digital transformation of the built world. Their digital twin platform converts buildings into data, making spaces more accessible and valuable. With millions of buildings transformed into immersive Matterport digital twins globally, the company is reshaping the building lifecycle.
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