Form: From Social Media Following to Fitness Brand Standout

Form: From Social Media Following to Stand-Alone Fitness Brand

In 2021, fitness influencer Sami Clarke created Form, initially leveraging her large social media following to promote workout content. However, over time, Form has evolved into a robust fitness brand offering workout content, activewear, and more.

With the help of marketing executive Sami Bernstein Spalter, Form has experienced significant growth, with a 300% increase in membership over the past year. The duo also launched a popular podcast titled “Transform” in partnership with Dear Media, where they share wellness tips and practices.

Clarke, who originally pursued a career in modeling, found success on social media during the pandemic and partnered with Spalter to bring Form to life. The platform now offers a variety of content beyond workout videos, including nutrition guidance, activewear, self-guided meditations, recipes, and more. Additionally, Form’s activewear line has been a hit, selling out within minutes of its release.

As a brand born from social media, Form heavily relies on platform data to make informed business decisions. Spalter emphasizes the importance of understanding audience engagement metrics to tailor content and marketing strategies accordingly.

Despite Clarke’s influence, she recognizes the importance of Form having its own distinct identity separate from her persona as an influencer. The brand’s success is a testament to its ability to resonate with a growing community seeking fitness and wellness content.

With new activewear lines launching monthly and a dedicated following, Form continues to expand its offerings and establish itself as a stand-alone fitness brand in the industry.