Acima Leasing Announces Exclusive LTO Partnership with iFIT for Fitness Products

Acima Leasing Partners with iFIT to Offer Lease-to-Own Solutions for Fitness Products

PLANO, Texas, April 30, 2024 /PRNewswire/ — Acima Leasing, a leading provider of lease-to-own solutions, has announced an exclusive partnership with iFIT Inc. to offer flexible and convenient access to iFIT’s interactive fitness products. This collaboration will provide customers with the opportunity to lease iFIT’s fitness equipment through Acima Leasing’s proprietary technology.

With Acima’s lease-to-own option, customers can avoid relying on credit to purchase high-ticket items, making it a popular choice for those looking for flexibility in their payment options. This partnership with iFIT will allow more customers, including those with less-than-perfect credit histories, to access iFIT’s renowned fitness equipment.

Through an integration with Versatile Credit, a leading customer acquisition technology platform, customers can easily prequalify for a credit offer or transition to other options such as lease-to-own. This partnership aims to make iFIT’s products more accessible to a wider audience, including those who may not be eligible for traditional financing options.

Mike Bagull, Acima’s SVP of Business Development and Partnerships, stated, “This partnership with iFIT brings financial inclusivity for iFIT and its customers. For retailers like iFIT, implementing our LTO solution can convert more customers and build brand loyalty.”

Ryan Dunkley, Chief Digital Officer of iFIT, added, “Having an exclusive partnership with an industry leader like Acima Leasing allows our quality fitness equipment to be more attainable. Partnering with Acima Leasing allows us to offer the iFIT experience to even more consumers and help them reach their fitness goals.”

Acima’s user-friendly platform makes integration simple for retailers, and its focus on innovative technology empowers customers to connect with retailers to access the durable goods they want and need.

Retailers interested in adding lease-to-own solutions to their e-commerce or in-store checkout can learn more about Acima’s offerings at www.acima.com/partner.

About Upbound Group, Inc.
Upbound Group, Inc. (NASDAQ: UPBD) is an omnichannel platform company committed to elevating financial opportunity for all through innovative, inclusive, and technology-driven financial solutions. The Company’s customer-facing operating units include industry-leading brands such as Rent-A-Center® and Acima® that facilitate consumer transactions across a wide range of store-based and digital retail channels.

About iFIT Inc.
iFIT® is the #1 provider of large exercise equipment in the United States and a global fitness and well-being subscription technology company that provides unmatched fitness experiences and solutions. iFIT’s industry-leading brands – NordicTrack®, ProForm®, Sweat®, Freemotion®, Weider®, and 29029® – are powered by the iFIT integrated health and fitness platform.

Source: Upbound Group, Inc.