UFC 300: PEREIRA vs. HILL Smashes Records and Makes History

UFC 300: Pereira vs. Hill Sets Records as One of the Most Successful Events in UFC History

UFC, part of TKO Group Holdings (NYSE: TKO), made headlines with its latest event, UFC 300: Pereira vs. Hill, which took place on Saturday, April 13, at the T-Mobile Arena in Las Vegas. The event proved to be one of the most successful and highest-grossing events in UFC history, breaking multiple records along the way.

The event boasted a gate of $16.5 million, making it the third highest-grossing UFC event ever. With an attendance of 20,067, UFC 300 set a new record for a UFC event at T-Mobile Arena, marking the sixth consecutive sellout in 2024 and the eleventh straight sellout dating back to October 2023.

Viewership for UFC 300 was also impressive, with the event’s prelims becoming the most-watched UFC Pay Per View Prelims ever across ESPN platforms. The main card Pay-Per-View on ESPN+ at 10:00p ET saw a peak of 2.49 million viewers, making it the most-viewed sports event of Saturday during primetime on cable and network television.

Merchandise sales were also a highlight of UFC 300, with the event setting records for all-time merchandise sales for a UFC arena event and ranking #2 for all-time merchandise sales for any UFC event. The event also saw the highest-grossing sponsorship sales in UFC history, with all available inventory sold out.

In terms of commercial Pay Per View, UFC 300 saw impressive results in the U.S., Canada, and Australia, with the event setting records for movie theaters in the U.S. by having the highest number of participating locations.

Additionally, UFC 300 was a social media success, breaking records for cross-platform video views, impressions, and interactions. Throughout fight week, UFC social media amassed over 1.1 billion video views.

Overall, UFC 300: Pereira vs. Hill was a monumental event that solidified its place in UFC history as one of the most successful and highest-grossing events to date.